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Opinions of Magazine Ad?

HardwoodFloorGuy's picture

Opinions of Magazine Ad? (post #212849)

It makes a point, or at least I see it. Nothing flashy, it solves a  problem many encounter today with hardwood floors, particularly wider plank. I’d really enjoy some opinions or suggestions, good or bad. Actual dimensions will be 3 11/16" x 2 1/4"

 

3 11/16" by 2-1/4" ? Pretty (post #212849, reply #1 of 20)

3 11/16" by 2-1/4" ?

Pretty small parquet, eh? 

I'd not buy, too labor intensive to install properly.

At least when it warps (post #212849, reply #2 of 20)

At least when it warps there's a lot of veneer you can sand down.


Of all the preposterous assumptions of humanity over humanity, nothing exceeds most of the criticisms made on the habits of the poor by the well-housed, well-warmed, and well-fed.  --Herman Melville

Sorry HWFG, What are you (post #212849, reply #3 of 20)

Sorry HWFG, What are you asking exactly?  Whether the product looks good?  The layout of the ad?  The size as you stated must be wrong...   is is 11/16" thick and 2 1/4" wide?  Are you a salesman for this company?  Is this Spam?  What the heck is going on here?

Fine (post #212849, reply #4 of 20)

Hardwoodguy is a legit poster, been here off and on for years.  So, no spam.

I have the latest mag issue buried somewhere here in the camper so am going to guess on the reason for the post.  He either ran this image or is going to, in the mag.

2000 miles from home and having a ball.

A Great Place for Information, Comraderie, and a Sucker Punch.

Remodeling Contractor just outside the Glass City.


http://www.quittintime.com/

 


Fine (post #212849, reply #5 of 20)

Hardwoodguy is a legit poster, been here off and on for years.  So, no spam.

I have the latest mag issue buried somewhere here in the camper so am going to guess on the reason for the post.  He either ran this image or is going to, in the mag.

2000 miles from home and having a ball.

A Great Place for Information, Comraderie, and a Sucker Punch.

Remodeling Contractor just outside the Glass City.


http://www.quittintime.com/

 


 Thanks Calvin. Folks it's a (post #212849, reply #6 of 20)

 Thanks Calvin. Folks it's a planned ad. Probably won't run until July, although I may push for May but their deadline is coming up very soon for that. I realize many aren’t familiar with a higher quality engineered floor.  Perhaps the terminology could be worded different. It has to offer a benefit over other products. I believe it has two.

  • American made
  • Very thick veneer. 5.2 mm (I should throw that in)
 
Here’s what it would look like on a typical page…
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You haven't explained how (post #212849, reply #7 of 20)

You haven't explained how Actual dimensions will be 3 11/16" x 2 1/4".


Of all the preposterous assumptions of humanity over humanity, nothing exceeds most of the criticisms made on the habits of the poor by the well-housed, well-warmed, and well-fed.  --Herman Melville

It's the dimensions of the (post #212849, reply #8 of 20)

It's the dimensions of the ad. Just trying to get a feel if it's readable, too cluttered etc. Naturally everyone’s view will be different. I’ll probably do a dozen variations until it sends a message. Of course this is an extremely small amount of people that probably see it. Seems this place was far busier years ago.

 

Another one...

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Ken (post #212849, reply #10 of 20)

i like the second.

 

best of luck in this!

A Great Place for Information, Comraderie, and a Sucker Punch.

Remodeling Contractor just outside the Glass City.


http://www.quittintime.com/

 


I Agree with Calvin (post #212849, reply #11 of 20)

I agree with Calvin.  I like the second ad that has the word Amish....although the professional model in the ad doesn't look like what I think of when I think Amish.

JIM: You're all over the (post #212849, reply #12 of 20)

JIM:

You're all over the place


That's an actual image of an Amish guy hand scraping at the mill. That was taken on my first tour last May. I'm sure everyone has different perspectives on how the Amish look and work. It depends on what order they're in and what they go by.

Some of the Amish have had to change their ways and what is allowed to compete. Higher land prices over the years has driven many into working normal skilled jobs for hourly wages instead of on the farm, as there simply isn't enough land available at what they can afford. Unless they go deeper into the country.

Some of them stick very close to old values, others do not. The log mill I visited is run on diesel generated power. The actual flooring mill was at one time, but they needed more power as they expanded. They actually wanted to invest in wind generated power, but the local environmentalists cried about some critters. Owls? I don't know. So they had to hook into the city power grid.

Once they're away from work in their own homes it's all very traditional, or at least that's what I saw.

Anyway, I'll probably have an ad placed for the July issue...

Here's the latest. I can't use the one above.

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times have changed... (post #212849, reply #13 of 20)

Out of personal bias, "Amish" and "engineered" has me conflicted.

"Amish" = old school. Good craftsmanship, but in general, hand made with some variation within the product.

"Engineered" = high tech manufacturing. Automation. Completely consistent.

Again, a personal bias. For me the two don't go together. My opinion.


There are 10 kinds of people in this world; those who understand binary and those who do not.


Yes I Am (post #212849, reply #14 of 20)

Yes, I am all over the place....I've found that each forum seems to have real sharp people that stick to their favorite forum.  I just saw Mongo's post commenting about Amish and Engineered being somewhat incongruous......he makes a good point.

   

Then you've never seen the (post #212849, reply #15 of 20)

Then you've never seen the ads for Amish electric space heaters?


Of all the preposterous assumptions of humanity over humanity, nothing exceeds most of the criticisms made on the habits of the poor by the well-housed, well-warmed, and well-fed.  --Herman Melville

No (post #212849, reply #16 of 20)

Must have missed them.  I bought a space heater for my basement 'workshop'  but never came across an Amish one.

They were a regular in the (post #212849, reply #17 of 20)

They were a regular in the weekend "roto" section of our newspaper for a year or two, though I don't recall seeing them lately. One of those 3/4 page ads, tucked in with the ones for home spas and hearing aids.


Of all the preposterous assumptions of humanity over humanity, nothing exceeds most of the criticisms made on the habits of the poor by the well-housed, well-warmed, and well-fed.  --Herman Melville

Now That You Mention It (post #212849, reply #18 of 20)

Now that you mention a newspaper ad I do remember an ad featuring Amish craftsman.  I'm drawing a blank on what the ad was for but it was some type of modern i.e. electrical device.  Could have been the heater.  Whatever it was it struck me as something that I would not associate with the Amish.

Amish Electric Heaters (post #212849, reply #19 of 20)

Good points fellas. I've been thinking on focusing on USA made instead for another reason. Out of respect for this Amish community I don't blatantly push Amish made. It's only mentioned on one page, but for some it may be obvious in the manufacturing videos.  So with an Amish made ad there's a first impression disconnect if someone was to visit the website.

Besides current buying customers are drawn more to the thick wear layer than anything. That should be part of the ad. Visually it's there but...

Amish electric space heaters?  You mean the portable electric fireplaces?

I know the story behind that if it's the one that's advertised on HGTV. The guys that finish my floors do the wood work finishing for these things. According to the boss, everything comes from China. The only Amish component is their finishing. Sad that those pricks take advantage of one small aspect. It also cheapens the Amish image, much like Vanilla Ice did in his program. Which to me seemed like entire BS.

I asked him what he thought of the HGTV product. "It's steady work, been that way for a few years." He's on the liberal side to a point when it comes to business, but once the work is done as mentioned, he's traditional.

Homerwood hardwood floors used to be all Amish. Real quality stuff, but they too use  some modern machinery. Unfortunately they were bought out by Armstrong a few years back. Now part of their product line is Chinese imported. The original Amish owner simply started another company in the same town.

Who is the targeted audience (post #212849, reply #20 of 20)

Who is the targeted audience of the ad?  Consumers or installers?