The first product idea coming from the cooperation between Philips and Kvadrat Soft Cells will be wallpapers that contain integrated LEDs and make your walls glowing in different colors.
The LED-illuminated wallpapers are actually some kind of panels that combine both LED lighting source and customizable acoustic panels that can be rearranged and reupholstered to meet changing requirements simply and quickly. Panels are mounted on an aluminum frame with a stretching mechanism, allowing the panel to remain an appropriate tension regardless of changes in temperature or humidity.
Will such wall papers be popular? One guess is that they will not be inexpensive. They could be as energy-efficient as common LED lamp, but considering that normal wallpapers do not need electricity at all, this luminous wall will not be a good choice for residential decoration.